Strategy Compass delivers value to Associations by developing strong, stable revenue and Members who feel they have an equity stake in their relationship with your organization.
We've learned by supporting Boards, Executives and Staff that an Association must continually demonstrate its direct contribution to the success of the individuals and organizations it serves.
Strategy Compass integrates this focus with our success leading marketing and service delivery teams at large, globally respected consultancies. The combined result is a straight forward approach centered on designing, packaging and delivering innovative member engagement strategies. Strategy Compass helps Associations:
Better understand and act on the voice and actions of your constituents.
Create effective programs to connect Members to your content, your mission and each other.
Align market-facing and internal operations to deliver services cleanly and efficiently.
Guide organizational planning that centers on an effective revenue and value delivery model.
Support, manage and measure the implementation of strategic initiatives.
Strengthen and coach your teams to deliver exceptional experiences to your Members.
Our success with Associations includes:
- Working with Board Members and the Executive Committee of a global professional membership organization to develop a multi-year marketing and communications strategy. This strategy supported revenue growth through more targeted segmentation, deeper member engagement, and international market expansion.
- Leading due diligence including revenue performance, cost analysis, and operating ratio analysis to help the Board of a national trade organization evaluate whether they should remain in an outsourced management model or explore options for self-management.
- Advised Board and select committee members of this organization on contract re-negotiation strategy with their Association Management Company (AMC), adjusted scope of services, and improved performance management.