“Yes, but how large is our market really?”

This question sits at the core of annual budget cycles, marketing campaign development and long-term strategic planning. And too often the answer is left to imprecise guess work or a tactical focus that misses opportunities to create greater value in a target market.

We focus on establishing alignment between the CEO, Line of Business leads and Business Development teams on what market size and opportunity look like. That alignment is built on quantitative data and a realistic assessment of the investment that may accompany greater market share.

Our goal is not growth for the sake of growth, but to help our clients understand where they may expand their delivery of value to relevant customers and constituents, and how they may enhance value for the organization through revenue and mission engagement.

We apply a proven, repeatable process to:

• Understand current customer segmentation, and clarify potential related segments.

• Baseline organizational level of effort to acquire and serve existing customers.

• Leverage relevant market and economic data from both public and proprietary sources to quantify:

  • Potential market size, and

  • Potential market need for the organization’s programs, products and services.

• Research and assess direct and indirect market competition.

• Calculate realistic scenarios for obtaining available market share.

We work with our clients to formulate hypotheses on specific industry segments with needs relevant to the client organization’s offerings, and allow the market data to guide us to the right solutions, whether those be a new market entry strategy, re-alignment of existing programs, or the exploration of partnership opportunities.